Bachelor of Business Administration (BBA) in Marketing

Bachelor of Business Administration (BBA) in Marketing

Program Overview

Avantika University's BBA (Hons.) in Marketing Management offers a comprehensive and industry-driven program for students seeking a business degree. With a focus on applied marketing skills and business management practices, the program equips graduates to excel in competitive organizations. Intensive training, emphasis on marketing management skills, and incorporation of emerging marketing analytics ensure students are prepared for leadership roles in the marketing profession.

Key Details

  • Range of
    Courses

  • Choice of
    Electives

  • Three-year
    (6 semesters)

  • Project-Based
    Learning

  • Full-time
    program

  • Integrated cross-
    disciplinary approach

Last Date To Apply :

Course Duration

3 Years

Harish Bapat

Professor and Dean

Harish B. Bapat is resourceful and innovative professional with 27+ years of academic career producing teaching experience.He is a Postgraduate in Management and Law from the prestigious Devi Ahilya University, Indore (M.P.). He did his Ph.D. in Management from IMS, DAVV, and FDP from IIM (Indore). His expertise is in Teaching, Administration & Corporate Communication. His experience includes Strategic Planning, Marketing & Branding, T&P, HR, and holding senior strategic positions in the organization. He is recognize for teaching excellence based on technical research and design fundamentals. Efficient in the case and skills-based teaching methodology in the classroom and e-learning. Prof. Bapat authored many case studies and published patents and research papers in Scopus and other reputed Journals. He is a recipient of Awards and Honours and a prolific author of Management books.His Case study on Tata's Nano, was among the top four case studies selected from all over India. He has conducted frequent workshops and faculty development programs at various Management & Professional Education Institutes. He is also a legal consultant in company and NI matters and NISM certified investment advisor.

Eligibility

  • 10+2 from any stream (from any of the State Boards/ CBSE/ ICSE/ ISC/ CIE/ IB/ NIOS or equivalent exam)
  • 50% aggregate in all subjects
  • Proficiency in English
  • Written Test/ PI.

Program Curriculum

Sr. No Course Code Course Name Credits
1 Computer Applications in Business 0
2 Business Economics-I 0
3 Principles of Management 0
4 Business Mathematics and Statistics 0
5 Financial Accounting 0
6 Contemporary Issues in Management - I / Certificate 0

Total

0

Sr. No Course Code Course Name Credits
1 Business Communication-I 0
2 Fundamentals of Digital Marketing 0
3 Business Economics-II 0
4 Operations Research 0
5 Financial Management 0
6 Contemporary Issues in Management - II/ Certificate 0

Total

0

Sr. No Course Code Course Name Credits
1 Business Communication-II 0
2 Human Resource Management 0
3 Marketing Management 0
4 Cost and Management Accounting 0
5 Quantitative Techniques 0

Total

0

Sr. No Course Code Course Name Credits
1 E-Commerce 0
2 Business Laws 0
3 Business Taxation 0
4 Corporate Accounting 0
5 Research Methodology 0

Total

0

Sr. No Course Code Course Name Credits
1 Industrial Training 0
2 Project Management 0
3 Discipline Specific Elective 0
4 Discipline Specific Elective 0
5 Discipline Specific Elective 0
6 Discipline Specific Elective 0
7 Discipline Specific Elective 0

Total

0

Sr. No Course Code Course Name Credits
1 Project /Dissertation 0
2 Supply Chain Management 0
3 Discipline Specific Elective 0
4 Discipline Specific Elective 0
5 Discipline Specific Elective 0
6 Discipline Specific Elective 0

Total

0

Sr. No Course Code Course Name Credits
1 Discipline Specific Elective 0
2 Retail Management 0
3 Busuness Communication-III 0
4 Business Strategy 0
5 Apprenticship 0

Total

0

Sr. No Course Code Course Name Credits
1 Financial Service and Insurance 0
2 Material Management 0
3 Apprenticship 0

Total

0

Career Prospects

Transferable Skills

  • Strategic Thinking
  • Communication Skills
  • Creativity Skills
  • Analytical Skills
  • Digital Marketing Skills

Technical Skills

Best Placements

Avantika University offers unparalleled career prospects through placement opportunities with elite companies, top corporations, Fortune 500 organizations, and unicorn start-ups of national and global repute. We bridge talent with opportunity, with job placements at the forefront of innovation and excellence.

Shalin Desai

User Experience Design

BDes - 2022

20 LPA

placed with MoEngage

Jayant Choudhary

Computer Science & Engg.

BTech - 2022

14 LPA

placed with MoEngage

Arpit Pandya

International Business

MBA - 2024

7.5 LPA

placed with Career Mantra

Uttara Kulkarni

User Experience Design

BDes - 2022

13 LPA

placed with Phonepe

Neha Natu

User Experience Design

BDes - 2023

11 LPA

placed with MOONRAFT

Ezhil Prasanth

User Experience Design

BDes - 2023

12.5 LPA

placed with IBM

Faculty

Our faculty combine their academic excellence and real-world experience to create a joyful and collaborative learning environment, guiding the students towards their goals.

Our esteemed cadre of faculty members embodies a wealth of knowledge and dedication to academic excellence. Our diverse team of educators fosters intellectual curiosity and growth, guiding students toward their fullest potential with passion and expertise across a spectrum of disciplines.

Harish Bapat

Professor and Dean

Teaching, Administration

Masuma Mehta

Associate Professor

Strategic Finance

Ankur Kumar Rastogi

Associate Professor

Marketing

Gaurav Bagra

Associate Professor

Finance

Nitin Sharma

Assistant Professor

Organization Behavior, HRM

Amber Tiwari

Assistant Professor

HR and International Business

Prachi Gupta

Assistant Professor

Management

Shilpi Upadhyay

Assistant Professor

School of Management

Kshamaheeta Trivedi

Academic Associate

Management

Program Fee

Particulars For Indian Nationals (INR) For NRI, PIO, CIO and Foreign Nationals (INR)
Tuition Fee 1,20,000 1,80,500
Development Fee 18,000 27,000
University Fee 16,000 24,000
Registration Fee 10,000 15,000
Total Fee 1,53,000 2,31,500

An additional amount of rupees 10,000 is payable as a security deposit during admission. This amount shall be refundable on completion of the academic program.

The Hostel facility is available on first-come-first-served basis. Hostel and Mess facility is available on the campus at an additional cost. The hostel facility shall be Twin Non-AC accommodation. The mess facility shall include Breakfast, Lunch, Evening Snacks and Dinner.

Loan

Students Loan facility will be available to the students securing admission to the university. Disbursement of the loan is as per the banks' terms and conditions.

  Twin sharing Twin sharing# Triple sharing
Hostel Fee 115,000 90,000 65,000
Mess Fee 110,000 110,000 110,000
Hostel Security Deposit 10,000 10,000 10,000
Fees 2,35,000 2,10,000 1,85,500

Refund Policy

Avantika University will cancel an Admission only if the student fails to meet the Entry Requirements. The complete fees will be refunded within 15 days of cancellation of admission.

A student opting to withdraw his/her admission will be entitled to the refund of fees as detailed:

Sr. No. Refund of Fees paid Point of time when notice of withdrawal is served
1 100% 15 days or more before the formally notified last date of admission
2 90% Less than 15 days before the formally notified last date of admission
3 80% 15 days or less after the formally notified last date of admission
4 50% 30 days or less, but more than 15 days, after the formally notified last date of admission
5 0 More than 30 days after the formally notified last date of admission

Fees shall be refunded to the student within fifteen days from the date of receiving a written application from him/her towards cancellation of admission.

All legal disputes if any will be in the Ujjain Jurisdiction only.

Student Projects

At Avantika University, student projects embody creativity, innovation, and practical problem-solving. Through interdisciplinary teamwork, students tackle real-world challenges, honing their skills and making a meaningful impact, thus preparing for future success.

At Avantika University, students' projects are a testament to creativity, innovation, and practical problem-solving. Embracing interdisciplinary teamwork, they tackle real-world challenges head-on, refining their skills and leaving a lasting impact. This immersive approach equips them with the tools for future success, shaping them into visionary leaders of tomorrow

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