With over 25 years of experience in Academia and Industry, Dr. Ankur Rastogi currently serves as an Associate Professor of Marketing at the School of Management, Avantika University, within the MIT Pune Group, Ujjain, Madhya Pradesh. His educational background includes a Master of Marketing Administration from Jiwaji University, a Master of Business Administration from IGNOU, and a Doctorate in Management from Singhania University.In addition to his formal education, he has pursued online short-term courses in marketing from esteemed institutions such as the University of Sydney, EIT Digital, the University of California, the University of London, the University of Virginia, the University of Rochester, the University of Illinois, and the Copenhagen Business School. Furthermore, he has completed the Five Weeks Faculty Development Program at the Indian Institute of Management Indore. Throughout his career, he has had the privilege of working with prestigious institutions and companies across India, where he honed his expertise in various domains including Marketing, Digital Marketing, Sales, Branding, Consumer Behavior, Retail, and Marketing channels. His contributions to academia extend beyond teaching, evident by his research papers published in renowned journals and presentations at national conferences, including those hosted by IIMs, as well as international engagements in countries like Japan, the United Kingdom, UAE, and many more. Additionally, he authored two books: one book titled 'Handbook on E-Marketing,' published by Scientific International Publishing House (SIPH), registered with the Ministry of SME, Government of India in 2023, and the second book titled 'Supply Chain and Marketing of Fruits and Vegetables,' published by LAP, Germany, in 2015. He takes pride in nurturing talent and has supervised numerous management scholars in their dissertation work, with the scholars attaining doctorate degrees under his guidance. Additionally, he has served as a resource person for training programs targeting executives and dealers of organizations such as IOCL and HPCL, focusing on sales promotion, marketing, and business development. His commitment to advancing education has been recognized through prestigious awards, including the "Rashtriya Gaurav Award" (2010) from IIFS, New Delhi, and the "Most Dedicated Professor Award" (2018) under the Global Award Category from the World Education Congress, Mumbai. He is also honored to have been appointed as an ATL Mentor of Change under the Atal Innovation Mission by NITI Aayog, Government of India. He has also been included on the advisory boards of various organizations at national and international levels. He is always ready to serve as a mentor, advisor, and consultant to corporates and institutions.