UX Design Career

Technical advancement and the expansion of the digital economy leads to create a digital platform more engaging, creative and user-friendly. Among creative profiles, UX or User Experience Design is the fast-evolving career options. It refers to the designing of the overall experience that a user will undergo while interacting with any digital products such as an app, software, ecommerce website or a website. A UX designer is responsible to design the flow of pages, navigation of an app/software and interface to make the digital products interface easy-to-use.

Nowadays, there are innumerable websites, apps, and software at our disposal to make complicated tasks easy and to give access to large chunks of information. It is the user experience of an app or a website that makes it stand out. Hence, there is a huge demand for UX designers in the current scenario and they are paid well. You can capitalize on the job opportunities by pursuing a degree course in UX design offered by different authorized universities.

What are the responsibilities of UX designers?

UX designers ensure the swift navigation of digital products to provide better and easy to use experience. They define a set of functions that the end-user will experience while using the web product. UX designers work on details like navigation patterns, ease of access, behavioural choices to customize the user experience.

In simple words, the main role of UX designer is to create a product interface which is simple to use and appealing. They understand the mind of the users and build products focusing on usability, experience, and functionality. UX designers create experiences keeping themselves in the foot of intended users to provide them the experience they look for.

An appealing mobile app may not be easy to use and sometimes even a non-attractive website may offer a seamless interface. It purely depends on the design of the user interface of the product. However, a good UX designer ensures to build a digital product that is attractive as well as user-friendly.

UX design career prospects

With the digitalization and globalization, companies are more on the digital platform that has increased the need for possessing the centric design. This makes UX designers an integral and influential part of customer and business relations. As India is evolving as the fastest growing economy, many companies are targeting to design and launch user-centric products that have increased the scope and career opportunities for UX designers.

UX designers help companies to understand the diverse needs of users and build the products accordingly. UX designers can provide a better experience if they are familiar with the range of fields including layout design, branding, human psychology, user testing as well as industrial design.

The scope of UX Designers varies widely as per the type and size of the company. Some companies work with a single UX designer while large companies work with different titles like User Researcher, UX Writer, Usability Analyst, Visual Designer, and Interaction Designer. One can choose their career as per their area of interest and expertise.

In, India, the scope of UX designers is increasing and the enhancement can also be seen in terms of opportunities as well as packages. Many universities are offering a bachelor’s degree in UX/ UI design that widens more opportunities. One of the renowned University for offering the degree in User Experience is Avantika University, MIT Pune Campus at Ujjain.