What is communication design and what are its types?

Communication Design refers to designing in order to communicate emotions, message, information, data, and knowledge through electronic media. Communication Design is quite different as it not only includes the creation of message but even the creation of channels through which message will be conveyed to the target population.

Different types of communication designs include:

1. Graphic Design

Graphic design is a form of visual communication that has certain goals which can be achieved through proper graphics designing. It involves aesthetically expressing the concepts by using various graphics tools. Graphics Designing entails to creating a layout and choosing the right images, symbols and words to express a message.

2. Data Visualisation

Data visualization is also a form of visual communication whereby the information and data are represented in a graphical form. The elements which play a key role in data visualization are maps, charts and graphs. These elements help the viewer to easily understand the data’s pattern, trends or outliners. Today a large amount of data is available at everyone’s disposal. However, it needs to be analyzed for better decisions with proper visualization tools.

3. Interaction Design

Today digital products like applications have become so popular these are being used as powerful tools to spread message and information. There are different elements of digital products and each element interacts with the user in a different way. Interaction design refers to a designing approach whereby designers focus on the ways a product & its elements will interact with the users. Through the interactive design of digital products, the necessary information is communicated to the end users.

4. Art and Illustrations

Rather than the oral means of communication, messages can be conveyed best through graphics, illustrations, photographs or pictograms.

5. Visual Identity

Visual identity refers to symbols, logos, shapes or other visual elements that different brands use in order to act as their identity. These are easy to remember and whenever a person witnesses the logo of a brand, he/she can correlate it with the brand.

6. Writing & Editing

Different newspaper articles, promotional content, blogs, articles, fiction novels, journals, and informational documents are a great way of communicating a message. Thus, communication design also includes creating content in such a way that it meets its intended goals.

So, these are different types of communication design. In the present scenario, every business needs a stellar communication design in order to have an edge over its competitors. So, there is a huge demand for dexterous communication designers. If you want to seize the opportunities, then you can pursue a 4-year Bachelor of Design (B.Des.) course in Communication Design from Avantika University. It is the first and only design-centric university of the country housing engineering, architecture, and design colleges. Its design college, MIT Institute of Design is among the best design colleges in India for its high-quality education. So, what are you waiting for? Apply for admission right away!