Three Trends in product design practices to follow in 2019

Just like any other industry, the product design industry evolves with each passing year. Different trends and practices make their mark in the sector. So, a designer must be aware of these trends in order to create relevant designs. Here are three trending product design practices to follow in 2019:

Brands should create a relationship with the product’s end users

Customer contentment is the prime aim of every brand. For this, brands should maintain a strong relationship with their potential customers. An effective customer relationship allows the product designers to get true feedback of products from the end users. In this way, products can be altered as per the feedback. This allows the business to conquer the market with customer-centric products. For the long-lasting success of products, it is important to improvise them according to changing customer needs and the latest innovations.

Apart from this, making the products accessible to the consumers by offering them at a rational price is also essential. Various factors such as risk, price, function and time need to be balanced in the best tactical way for successful product design.

Determining different details of the product

Before starting with the process of new product design, a designer must have an idea about the intended product’s specifications, features it should offer and its estimated production cost.

According to experts, product design is successful if the product is feasible, desirable and viable to the end users. A product is said to be feasible if it is well-organized in nature, convenient for the consumers and can be produced in masses. A product is considered as desirable if it fulfills the needs of its customers and offers an amazing user experience. Furthermore, a product is said to be viable if it created after evaluation of different aspects required for a successful business such as pricing, size and many more. These three aspects of product design are interconnected to each other and any change in one aspect can affect the functioning of others.

Creating products aligning with the brand’s vision

Most of the brands gain popularity through the quality product they offer as it is the product which acts as a link between the brand and the ultimate consumer. However, before going for the product design, it is necessary to know about a brand’s role, power as well as its goodwill in the market. A product designer must make sure that the product is equipped with all the qualities that the brand promises to offer. The product must cater to the vision of the brand.

A product designer must be well acquainted with the ongoing product design practices to create relevant products that cater to the needs of customers and offer profits to the brands. At Avantika University, we create future designers and keep them abreast with the industry’s trends. It is a component of the eminent MIT Pune which is known for its academic excellence. Avantika’s courses offer industry-specific knowledge and hands-on experience to the candidates which makes them job ready. So, if you wish to fast-track your career in the field of product design, then enroll for a product design course at Avantika University right away.