In today’s competitive world, user experience is a pivotal factor that determines the success or collapse of a product, website, software or any project. It refers to the experience the end users go through while using or interacting with the product. The users desire a fulfilling user experience whereby they can use a product easily. In general, there are 7 factors which impact user experience:
Every product is intended for a certain use or purpose. Usefulness refers to different ways a product can be used and the benefits users get from the product. However, it is the end users who decide whether a product is useful or not. For instance, a game may sound useful to the gamers even if it is giving non-practical benefits like appeal and fun.
Usability refers to how coherently and productively users can achieve the intended objectives while using the product. A product that doesn’t meet the objectives efficiently is deemed as not usable. For instance, a computer game with 3 control pad is not usable as we can only use two control pads with our hands.
A product, as well as its contents, should be easily discoverable by the end users. No assortment and no categorization of products consume a lot of time of the users in finding. Now, this is what no user will ever want. That’s why products need to be findable enough so that users can easily navigate through websites and instantly finds the required information/products.
Credibility refers to the tendency of users to trust in a particular brand/product. When the users have a bad experience, they criticize the brand, company as well as its products and services. Consequently, they never think of buying anything again from there because they have lost trust. Thus, credibility is important to attract potential users and to keep the existing users hooked. In order to win the trust and acquire the credibility, the company needs to provide transparency and good user experience.
Desirability can be defined as how much a product or service is needed. It is conveyed through aesthetics, emotional design, branding, identity and image of a company. For instance, if users get a choice between iPhone and Samsung, then most of the users will definitely choose the iPhone because it’s more desirable. This is due to the categorization of Apple as a high-end brand supplying high-end products.
Accessibility is a major factor that decides the rise or fall of the product and service. Accessibility refers to the ease at which the product can be accessed by all types of users, even those with impaired vision or hearing loss.
A product must fulfill the objectives of the users and the manufacturing company. The product or service must hold value to provide satisfaction to the users and good profit to the company. For instance, a Rs 10,000 product that solves Rs 20,000 problems will be preferred over a product of Rs 10,000 that solves on problems worth Rs 500.
So, these were the 7 factors affecting user experience. At Avantika University you can master the art of user experience design by enrolling in our UI UX design course. Our design college is counted among the top design colleges in India for its top-notch quality education. We give equal emphasis to theoretical knowledge and practical exposure to impart problem-solving skills in the candidates. If you also yearn to make yourself industry-ready then pursue your course from best design college in MP.