Why Graphic Design is Important for your Brand Identity?

Brand identity is crucial for increasing the customer base in today’s marketplace. It is not only important for improving the bottom-line; it also enhances the brand recognition and shareholder confidence. 

Graphic design is essential in order to create and preserve this brand identity. Building brand identity is one of the toughest things amidst the sea of brands in the marketplace. Effective graphic design conveys your company's basic principles and message to your target audience and increases their confidence. This blog post will explain how graphic design can influence brand perception and propel commercial success.

What is Graphic Design?

As we understand, graphic design is the art of using images to communicate ideas. Graphic designers help companies communicate visually by conceiving and assembling different design components.  

So if you are looking for a good college to learn the nitty gritty of graphic design, look no further. Avantika University’s courses can compete with the offerings of the best graphic design colleges in Mumbai.

How Graphic Design creating a brand identity

• Creating a Visual Identity- The logos, colors, typefaces, and images that best represent your business help your consumers connect to your company. Creating a brand identity using these visual indicators is very beneficial for your company. 

For instance, a well-designed logo is not merely a corporate symbol. It is a concise expression of your brand's ethos and values,

• Enhancing Brand Recognition- Brand recognition is improved when all communication channels use the same design. Consistent visual components improve customer recall and the entire exercise strengthens your brand.

• Communicating Brand Values and Personality- Your brand name is just one aspect of the message that graphic design conveys. If you are a serious, businesslike brand for example a tech corporation, then you may choose a sleek, minimalist design to communicate innovation and efficiency.

However, if you are a young, dynamic and playful business like an ice cream parlor, then you may use vibrant colors and whimsical typefaces to portray joy and creativity. Your audience is informed of your advertisement campaign by the design decisions you make about the tone of the flyers, banners etc.

It is not only the consistency in colors and designs which matter. It is even the values which your brand promotes should be consistent. For example, if you are promoting sustainability, and are against child labor, all your products, the packaging, and the marketing everything should have that value intertwined in them.

• Building Consumer Trust- Trust is a small word, but has very big impact on the consumers. First impressions are frequently visual in the digital era. Professional, high-quality graphic design increases credibility and trustworthiness. Customers are reassured by a well-designed and user-friendly website that your company is legitimate and reputable.
  
  In a research paper titled ''Cosmopolitan localism as a research framework for sustainability in graphic design practices'' the authors Ginn Assibey Bonsu,   

Alettia V. Chisin, and Johannes Cronje have done extensive study on the subject. They have suggested multiple practical recommendations to achieve sustainability in developing nations.

• Driving Conversion- Graphic design affects consumer choices in ways other than aesthetics. For example, call-to-action (CTA) buttons are made to be noticeable and to compel quick action from the end customer. Conversion rates on your website can be considerably increased by strategically coercing the consumer to buy.

Examples of Graphic Design in Great Branding

Outstanding graphic design evokes an emotional reaction in the audience that will eventually help to create a brand's identity and establish them as a significant global player in their respective industries.  

Airbnb, Coca-Cola, Tanishq, Cadbury and many other popular brands have used graphic design to create memorable advertisement campaigns. 

Conclusion (Explain in 2 Line)

Graphic designer roles are becoming well-paying and highly sought-after jobs in the employment market. If you are looking for a good university which makes you ready for the current competitive world, then we would recommend you to visit Avantika University Campus. The world-class faculty, state-of-the-art campus, well-equipped library, computer centers, laboratories, and studios will definitely impress you. 

The top-class placement cell will help you to find a suitable position after you complete your Bachelor of Design (B.Des) or Master of Design (M.Des) course. All the best for your future!!!