12^th Sep 2020, I-Connect Session, Dhun Patel, the Founder and Director at Therefore Design and Co-Founder at Atah Lifestyle, delivers her insights on how experiences are valued over possessions. With unparalleled expertise in the various facets of design and education, She delivered an informative presentation about the importance of brand love and introduced the 5Cs of packaging design.

Dhun Patel is a life-long student of human behavior and communication studies, Providence introduced her to design and the rest, as they say, is history. Her core focus is to help businesses bridge the gap between brands and consumers. At Therefore Design, she mentors design teams in research and design thinking processes, empowering them to look beyond the obvious, and create path-breaking design solutions.

The session was followed by an energetic Q/A round where topics like sustainability, cost, and human perception among others were discussed. Her prompt and well-explained answers combined with the live examples made the session even more fun and interesting that broadened the view towards packaging design.