In today’s times, every business has gone online to attract the socially-active customers. The businesses focus on their online store/website along with their brick-and-mortar store/office. Thus, they seek for stunning designs that can appeal to the customers so as to garner maximum sales. This is where graphics design comes into play. Graphics Design refers to visual communication that is associated with the design created by combining words, images and ideas to showcase the information appealingly in front of the audience. In this sense, a graphic designer is an artist who can enhance visual communication.
The task of a graphics designer includes designing layouts of newspapers, magazines, journals, website, marketing brochures, business logos, etc. Since there is enormous growth in the marketing world, so a career in the field of Graphics Designing is quite promising.
A graphics designer can work for a firm or he can work as an individual consultant for the end clients. Usually, the designer will receive a brief from the client regarding the expected outcomes. Next, the designer needs to employ his designing skills to figure out the best way to convey the client’s message to his target audience. He needs to create an attractive design that caters to the needs of the client and catches the attention of his target audience. Thus, a designer should master the art of typography, layouting, diagramming and lettering to work out the best possible combination.
Designing is an art and not everyone has the knack to create appealing graphics. In order to be a successful graphics designer, one must possess hands-on experience in an array of graphic design applications. Along with that, the designer should have an eye for detail and a strong sense of aesthetics. The designers should be able to select the right combination of colors, images, prints and other visual elements. A designer should possess the art to communicate with fonts, colors, prints and shapes. In addition to this, a good designer is the one who is internet savvy as he can exploit a variety of channels to communicate. Thus, one needs formal training to enter the field of design. For this, the aspirants can pursue bachelor and master’s degree in design.
There are many design institutes in India to upskill the young designers and to advance their career in the right direction. Following the same beat, the reputed MIT Group of Institutions established Avantika University in the state of Madhya Pradesh. Avantika University is a design-centric institution that offers courses in the field of design to mold future designers.
Avantika University offers design courses in exciting disciplines such as Industrial Design, Communication Design and Digital Experience Design. The programs facilitate the learners amalgamate technology, design skills and quirky ideas to create new systems, cutting-edge services, state-of-the-art products, unique user experience, new communication channels, etc. It trains the students to unleash the creative designer in them and to prototype the ideas into real products. So, what are you waiting for? Give wings to your ‘designing’ dreams by enrolling in Avantika University!