With maximum readership, Dainik Bhaskar is the largest selling Hindi daily in India. Dainik Jagran, owned by Jagran Prakash Limited, is distributed across 11 Indian states. The Entrepreneurship Incubation Centre of Avantika University had organised a visit to Dainik Bhaskar printing press for the M.Des Communication Design students as a part of their Publication Design course and project. The objective of this visit was to assist students in understanding the printing processes and make them aware of the printing constraints.
Mr. Shachikant Birthriya, Production Head of Dainik Bhaskar, attended to the students personally and explained the pre and post-printing process as well as the distribution processes in a detail, which also included the procurement of raw materials like paper rolls, inks, and other ancillaries. It was exciting to know that the high-end German machinery installed by the company provides a production output ranging from 45000 to 85000 copies per hour depending on the requirements. The complete process, ranging from procurement to supply chain, marketing, production cycle, lead times, wastage processing, packaging was explained to the students to provide them with a 360-degree view and know-how of the printing industry. Live illustrations with every minute detail, satisfied the queries of the students and offered them with an in-depth practical insight. Further, the students experienced the process of plate creation on CTP machines for the CMYK process and the printing of the newspaper on the large printer. Students witnessed the printing of ‘Aha! Zindagi’, a supplement of Dainik Bhaskar that gave them a fair idea about the complete printing process.
Mr. Rupesh Gajbhiye and Mr. Vaibhav Garg from Avantika University and Mr. Mathew Kurian from MITID accompanied the students on this enriching, enlightening visit. Overall, the amazing experience helped the students further their academic learning and enhance their industry exposure.